Logo design newsletter | SEP 2018
Western Sydney Sports Festival’ gets a new pulse
Western Sydney Sports Festival humbly began in 2013 known as Super Sikhs Cup and the project was repositioned in 2018 to Western Sydney Sports Festival.
The goal of this project is to increase physical activity rates, improve health outcomes and strengthen intercultural collaboration through sport in Western Sydney.
Over the past 5 years, the project has engaged over 2,000 participants in sport and over 15,000 spectators from across 30 nations & ethnicities. In 2018 we endeavour to continue to engage and facilitate participants, volunteers and spectators from Western Sydney through the project.
Client: Western Sydney Sports Festival
Country: Sydney | Australia
Project: Logo design; Design by Ching
Idea: Soul of the logo was based on 5 elements: ‘Olympic spirit, Cultural diversity, Western Sydney, Sports festival, Colour.
The Western Sydney sports ‘pulse’ has been incorporated within a ‘W’ letter. To represent the olympic spirit the client & I agreed on staying true to the olympic colours. ‘The Unity & Spirit of sport is alive at Western Sydney’.
The logo identity: ‘ The Western Sydney Sports Pulse’, ‘The W Pulse’.
Website: Western Sydney Sports Festival